Wednesday, February 28, 2024

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    Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024

    As the cord-cutting and streaming wars continue, the Super Bowl remains one of the last bastions for live events with a massive captive audience. To get in front of said audience with a single 30-second ad during the Big Game on CBS this Sunday, it’ll run advertisers $7 million. 

    This year’s price tag mirrors last year’s $7 million, which was the most expensive Super Bowl ever for in-game ads. Brands like Oreo, Budweiser, Hellmann’s and DoorDash have already committed to the bit, releasing teasers of their ads online ahead of the Super Bowl. Others, like Danone, are opting to advertise around the Super Bowl with a flurry of digital ad spots.

    That said, here’s Digiday’s annual look at what $7 million can afford a buyer elsewhere. (See our previous tallies here, here and here.)

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