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    DEPT lands IWC and Pit Viper accounts in second year since Australian launch

    Global digital agency DEPT has announced the addition of two new clients, luxury Swiss watchmaker IWC and eyewear brand Pit Viper, to its expanding roster in Australia.

    These partnerships mark a strategic move into Web3 and an extension of DEPT’s global media strategy footprint.

    See also: Opting in, web3, and holding attention: The future of digital marketing with Suzie Cardwell

    The account expansion comes on the heels of a successful launch year in Australia, solidifying its position as a key player in the APAC region. With offices in Sydney and Melbourne and a workforce exceeding 150, DEPT has established itself as a strategic and innovative hub delivering digital solutions tailored to client needs.

    DEPT, a technology and marketing services company, crafts integrated digital experiences for brands like Google, KFC, Audi, and others. The Climate Neutral and B Corporation certified company that employs over 4,000 specialists across 30 locations worldwide.

    The collaboration between DEPT and IWC aims to bolster the watchmaker’s online presence through immersive digital experiences, emphasising IWC’s dedication to innovation and excellence.

    Meanwhile, DEPT is tasked with localising Pit Viper’s media strategy to resonate with diverse global audiences. Known for its bold and unapologetic approach, Pit Viper’s mission is encapsulated in the statement “Pit Viper is here to party.”

    See also: Specsavers debuts ‘Should’ve Gone to Specsavers’ ad contest winner at Flickerfest

    DEPT will implement an integrated approach including paid search, programmatic, paid social, affiliates, and Shopify to enhance Pit Viper’s online visibility.

    See also: HypeAuditor launches Shopify integration to automate influencer campaigns

    Jason O’Donnell, managing director of DEPT Australia, said: “With a proven track record of delivering transformative digital solutions, DEPT is well-positioned to continue making waves in the ever-evolving world of digital marketing.

    “These partnerships underscore DEPT’s expertise in crafting tailored solutions for global clients, highlighting our ability to excel in the complexities of the global digital landscape.”

    Top Image: Jason O’Donnell

    The post DEPT lands IWC and Pit Viper accounts in second year since Australian launch appeared first on Mediaweek.

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