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    New Pacific MD for NielsenIQ (NIQ) and increased focus on consumer panel

    NielsenIQ (NIQ) has announced two key leadership changes in the Asia Pacific region.

    NIQ’s Pacific managing director Megan Treston will transition to a regional role as APAC Consumer Panel Service (CPS) product lead.

    Treston will assume this role in the Consumer Panel space, after a 25-year history at NIQ and within the industry.

    Commenting on the appointment, Treston said: “2024 is a huge year for NIQ’s Consumer Panel product and our clients. This new role will allow me to focus investments and innovations into the areas which clients need the most – such as omnishopper – and develop unmatched capabilities via product developments that will significantly benefit our clients.”

    Taking over from Treston, Pete Sheridan has been confirmed as the company’s new managing director, Pacific. Sheridan will oversee NIQ’s combined FMCG, tech and durables businesses across the Pacific.

    Sheridan is co-founder of a consumer measurement business where he played a crucial role in building a competitive data and analytics business across APAC, UK, South Africa, and Canada.

    In the last three years, Sheridan ventured into the technology startup landscape within the agriculture sector. He then joined NIQ at the close of 2023, bringing his experience, strategic leadership skills and passion for emerging technologies and data.

    Sheridan added, “I’m excited to lead the Pacific business as we bring together the incredible strength of our people and our products across FMCG, technology, and durable sectors. It’s an exciting time to be at NIQ as we continue to bring new insights and capabilities to our clients, and I look forward to working closely with our Pacific clients.”

    New Pacific MD for NielsenIQ (NIQ) and increased focus on consumer panel

    About NIQ

    NIQ brands itself as the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behaviour and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders.

    The post New Pacific MD for NielsenIQ (NIQ) and increased focus on consumer panel appeared first on Mediaweek.

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