Monday, February 26, 2024

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    A month after Google started turning off third-party cookies in Chrome – and marketers are still apathetic

    Out of all the measured thoughts, hot takes and wild guesses about the impending demise of third-party cookies in Google’s Chrome browser this month, there’s one blunt question that’s like a slap of reality: When will marketers finally start caring about these cookies going extinct? Apparently the beginning of the cookies’ end didn’t quite set off the alarm bells. 

    It’s been a month since Google pulled the plug on these cookies on one percent of its browser’s traffic, and the marketing world’s reaction has been rather… underwhelming.

    Marketers are chatting about it, but that’s about it. No mad dash to explore alternatives, no frenzied quest to fathom the full scope of the repercussions and they’re still scratching their heads over what this Privacy Sandbox thing even is.

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