Tuesday, March 5, 2024

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    ‘Pretty hacky’: Decoding publishers’ concerns over Google’s Privacy Sandbox’s Protected Audiences API

    Well, would you look at that? Publishers are once again experiencing the “shock” of being overlooked by Google.

    This time, it’s the impending death of third-party cookies in Chrome that’s got them riled up. 

    They feel left out of the conversation, especially when it comes to Google’s alternative: the Privacy Sandbox. And they’re really honing in on the Protected Audiences API, which is crucial for retargeting without those cookies. Their gripe? The Protected Audiences API, a critical piece for retargeting without cookies, is lacking in transparency and reporting. 

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