WTFN, the makers of TV series including Bondi Vet and The Living Room, have partnered with Drawbridge Labs to launch a Virtual Store. Full of shoppable 3D products, the store will be promoted during the fourth series of decluttering and home renovation program Space Invaders.
The WTFN-produced Space Invaders returns to Nine this Saturday. Audiences will be able to scan QR codes during the episodes to enter and explore the Virtual Store, guided by host Peter Walsh.
Using mobile devices, viewers can walk around the interactive 3D home to touch, explore and purchase the products they are watching on television from sponsors including Kmart, Taubmans, Flooring Xtra, Daikin and Interflora.
“This is the next frontier of shoppable content in television broadcasting,” said Derek Dyson, chief commercial officer at WTFN Entertainment.
“Brands are always looking for new and innovative ways to demonstrate ROI from television sponsorships and to be able to connect with engaged audiences. The Space Invaders Virtual Store is the latest step to making that happen,” he added.
The Space Invaders Virtual Store was developed by Drawbridge Labs. The team at the Labs has worked on interactive TV experiences in the international market, from The Oscars and TV Week Logies to Big Brother and Test Cricket broadcasting, for clients including ESPN, Disney, Fox, NBC, McDonalds, Toyota and Vodafone.
Drawbridge Labs CEO Gavin Douglas said, “We’re excited to be working with the WTFN team and Space Invaders on Nine. They are tuned into the fact that their viewers are passionate about the show and keen to use their smartphones to engage with the story on TV.
“We’re giving brands, agencies and TV networks the power to engage with their audience and ‘shop the moment’ on their phone, inside 3D immersive experiences. What’s even better is delivering performance-based attribution for the brands on television, with viewers shopping second by second”, he added.
Space Invaders returns to Nine at 7.30pm on Saturday 3rd February 2024. When the series launches, the Space Invaders Virtual Store will open at: spaceinvaders.store
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