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    Media Briefing: How publishers are trying to get people to log in to their sites

    All about the log-in

    Audience authentication is top priority for many publishers in 2024, but it’s not as easy as capturing an email. 

    Whether they’re capturing an email, a user’s IP address or their device ID, publishers are turning that into a unique identifier that can be used to recreate the mosaic of demographic info and audience segments that inform each user’s identity in a post-third-party cookie world.

    This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

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