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    NP Digital acquires agency REBL House to combine creative and data capabilities

    Performance marketing agency NP Digital this week is finalizing its acquisition of full-service creative and branding agency REBL House, Digiday has learned. The financial terms were not made available.

    As more media and creative agencies join forces in a changed marketing world, this expansion will make REBL House the creative strategy and production division within NP Digital globally. It’s something agencies are prioritizing as they combine creative and data strategies with media to integrate their services in a competitive environment.

    “The marketing landscape is shifting in response to trends in AI, reduced tracking, constrained resources and generational differences,” said Mike Gullaksen, CEO of NP Digital. “REBL’s creative capabilities balances the analytical approach to performance NP Digital is known for, and allows us to get ahead of market shifts by bringing full-service, end-to-end marketing strategies to more brands across the globe.”

    Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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