Monday, March 4, 2024

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    What the future of contextual advertising looks like in a privacy-first world

    Chad Schulte, senior vice president of agency partnerships and strategy, Seedtag

    Custom AI has become an indispensable tool for agencies seeking a competitive edge in the rapidly evolving digital marketing landscape. 

    Beyond its initial application in audience targeting, custom AI — i.e., artificial intelligence solutions built with an organization’s specific goals in mind — is revolutionizing various aspects of digital advertising, from lookalike audiences and bidding strategies to measurement and optimization. Its most profound impact, however, lies in infusing campaign objectives into automated decision-making across marketing organizations, heralding a new era in contextual advertising strategy.

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