Wednesday, February 28, 2024

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    Pitch deck: Inside TikTok’s pursuit of Super Bowl ad dollars

    If TikTok has its way, 2024 will be the year it finally has its Super Bowl moment.

    With less than two weeks to go until the big game, the app’s executives are working hard to persuade marketers that it’s the prime destination for their ad dollars — pre-game, during and post-game. That is, if they’re willing to foot the hefty bill.

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