Monday, February 26, 2024

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    Selling Houses Australia’s Andrew Winter fronts new ‘Home Loan Heaven’ campaign for Compare the Market

    Property expert and host of Selling Houses Australia, Andrew Winter, fronts the latest ‘Home Loan Heaven’ campaign for price comparison website, Compare the Market.

    The campaign comes via Compare the Market’s in-house agency, lead by chief marketing officer, Andrew Holt.

    As of November of last year, 2023, over three quarters of Australian marketers were working with an in-house agency, according to the second In-House Agency Landscape Report, created by the In-House Agency Council (IHAC) and Kantar.

    The research revealed a growing Australian in-housing sector with 78% of marketers using a hybrid model of both in-house and external agencies and almost all marketers (93%) claiming in-housing has a “positive effect” on the bottom line.

    For ‘Home Loan Heaven’, Compare the Market’s in-house team leveraged Winter’s expertise and charisma, seeking to simplify and demystify the often daunting task of securing a home loan as it introduces its new home loan service.

    Winter said, “I’ve been doing property for decades and it’s not often someone comes in and completely changes the game.

    “We all know refinancing could save us thousands, but too often, the thought of admin and paperwork scares people off. That’s why I’m so thrilled to be part of Compare the Market’s mission, to make applying for a home loan divine.”

    Holt added, “We’re digital-first with a human touch to ensure your most important asset is handled with the utmost care. Our new integrated campaign for Home Loan Heaven heralds a place beyond compare.”

    The integrated campaign for Home Loan Heaven is live across commercial television, including BVOD, as well as audio, out-of-home and digital display.

    See also: Kochie announces next move as new economic director for Compare the Market

    Chief marketing officer: Andrew Holt
    General manager of brand: Michael Goodhew
    Brand and campaign managers: Carolina Perez Rebolledo, India Williams and Matt Brown
    Campaign coordinator: Amber Hagan
    Campaign design: Janice Yeung and Laura Barton

    Passion Pictures
    Director UK: Dave Scanlon
    Director Australia: Grantley Smith
    Executive producer:
    Producer UK: Steve Riley
    Producer AU: Kate Goodwin

    Transmission Pictures: Fiona McGregor, Nick Wolff

    Creative director: Paul Sharp
    Producer: Paul Friedmann
    Account director: Sann Mehta

    The post Selling Houses Australia’s Andrew Winter fronts new ‘Home Loan Heaven’ campaign for Compare the Market appeared first on Mediaweek.

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