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    For the diary: CRA to launch industry showcase, HEARD 2024

    Commercial Radio & Audio (CRA) will debut a new audio event on February 15. Billed as the Australian audio industry’s annual showcase, HEARD 2024 will bring together radio personalities and marketing minds.

    The free half-day event will be held at Sydney’s Ivy Ballroom, and include a networking lunch for an expected audience of 500 executives from media agencies and client organisations.

    Currently, HEARD 2024’s line-up includes commercial radio stars Amanda Keller, Kate Ritchie, Carrie Bickmore, and Deb Knight, as well as brand and thought leaders including Mark Ritson and Adam Ferrier.

    The event will be hosted by Tim Blackwell and Joel Creasey with performances from Mitch Tambo.

    “CRA and the commercial radio networks are proud to launch HEARD 2024, a major new audio event for media agencies and their clients.” said Ford Ennals, CEO of CRA.

    “HEARD 2024 will be information-packed while celebrating the importance and vitality of the fast-moving audio market.”

    Jo Dick, chief commercial officer of CRA said “HEARD 2024 is our chance to excite media agencies and the advertising industry with the latest information on how to use audio to maximise campaigns.

    “With creativity at its core, radio advertising delivers cost-effective results and can impact consumer brand engagement like no other medium.

    “When we add podcasting and radio streaming into the ad mix – the opportunities for advertisers are limitless,” Dick said.

    To register, visit the HEARD 2024 website.

    In November, Australia’s commercial radio celebrated a milestone 100-year anniversary. 

    Ford Ennals told Mediaweek that the industry is in good shape: “100 years on, it’s not showing its age – radio has adapted as a flexible medium, and I think it’s very much poised for growth in the future.”

    The growth is being driven by podcasts and digital investment and the CRA predicts “double-digit growth for digital audio” ad spend.

    See Also: Digital audio set for double digit growth as commercial radio celebrates 100 years

    The post For the diary: CRA to launch industry showcase, HEARD 2024 appeared first on Mediaweek.

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