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    Australian Open women’s singles final reaches an audience of 3.261 million

    On Saturday night, the Australian Open women’s singles final saw Belarusian reigning champion Aryna Sabelenka take on China’s Qinwen Zheng.

    It took one hour and 16 minutes for Sabelenka to triumph 6-3, 6-2 at Rod Laver Arena, making her the fifth player since 2000 to lift it without dropping a set – behind Ash Barty in 2022, Serena Williams in 2017, Maria Sharapova in 2008, and Lindsay Davenport in 2000.

    Zheng is the second player in Australian Open history to reach a women’s final by facing only unseeded opponents. 

    2024 Australian Open women’s final TV Ratings

    Recording a total reach of 3.261 million viewers, Sabalenka’s women’s final win peaked with 1.490 million viewers. The women’s Final audience was up 15% year on year across Total TV.

    Sabalenka’s win recorded the second highest Live BVOD audience for the Women’s Final – 162,000 viewers – and an increase of 68% year-on-year.

    Overall, 10.1 million viewers have tuned into the Nine Network‘s coverage of AO 2024.

    On Socials 

    During the tournament, Meltwater revealed that the 2024 Australian Open has generated more social media buzz this year compared to the previous year.

    See Also: Australian Open 2024 dominates social media channels, Meltwater reveals

    The hype took off in mid-January and was spiked by a 1108% rise in mentions and over 1.5 million mentions of the topic so far. Meanwhile, the analysis found daily average mentions of 63.3K mentions were up from 63.2K.

    Meltwater analysed data from billions of social media conversations across X (formerly Twitter), Facebook, Instagram, YouTube, TikTok, Pinterest, Twitch and Chinese social channels WeChat, Douyin and Red to identify the top influencers and most talked-about players in this year’s tennis tournament.

    Meltwater also tracked data through its Klear Influencer Marketing tool, which scores social profiles out of 100 based on the number of followers, engagement, true reach and audience quality, to analyse tennis stars social media profiles.

    Out of the women’s players, Aryna Sabalenka with 1.3 million followers and Naomi Osaka with 4.9 million followers have both received the most mentions, with her Instagram post about her return to the Australian Open as a new mum being her followers’ most engaged content during the tournament.

    Top Image: Aryna Sabelenka

    The post Australian Open women’s singles final reaches an audience of 3.261 million appeared first on Mediaweek.

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