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    TV Guide: Australian Open 2024 women’s singles final on Nine and 9Now

    Reigning champion Aryna Sabelenka is set to take on China’s Qinwen Zheng to determine who will take home the women’s singles Australian Open trophy.

    The women’s singles final is on Saturday, January 27 at 7:30 pm AEDT on Nine and 9Now.

    NSW/VIC – 7:30 pm
    QLD – 6:30 pm
    SA – 7:00 pm
    WA – 4:30 pm

    If Sabalenka wins the trophy, she will become the fifth player since 2000 to lift it without dropping a set, behind Ash Barty in 2022, Serena Williams in 2017, Maria Sharapova in 2008 and Lindsay Davenport in 2000.

    Zheng is the second player in Aus Open history to reach a women’s final by facing only unseeded opponents. 

    Last week, Meltwater revealed that the 2024 Australian Open has generated more social media buzz this year compared to the previous year.

    The hype took off in mid-January and was spiked by a 1108% rise in mentions and over 1.5 million mentions of the topic so far. Meanwhile, the analysis found daily average mentions of 63.3K mentions were up from 63.2K.

    Meltwater analysed data from billions of social media conversations across X (formerly Twitter), Facebook, Instagram, YouTube, TikTok, Pinterest, Twitch and Chinese social channels WeChat, Douyin and Red to identify the top influencers and most talked-about players in this year’s tennis tournament.

    Among the most talked about subjects were Novak Djokovic’s wrist injury and Rafael Nadal’s hip surgery.

    The platform saw increasing interest in the diversity of players such as Renata Zarazua, the first Mexican woman, and Sumit Nagal, the first Indian man, trending across social media channels, with the Australian Open’s tweet on Zarazua’s entry making history receiving 341K views.

    Meltwater also tracked data through its Klear Influencer Marketing tool, which scores social profiles out of 100 based on the number of followers, engagement, true reach and audience quality, to analyse tennis stars social media profiles.

    The tool found that while Carlos Alcaraz Garfia may not have the highest number of followers (5.3 million), he was ranked third behind Djokovic and Federer when it came to the top tennis influencers.

    The post TV Guide: Australian Open 2024 women’s singles final on Nine and 9Now appeared first on Mediaweek.

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