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    Publicis Groupe debuts new CoreAI platform and €300 million AI investment

    Publicis Groupe plans to invest another €300 million into AI efforts over the next three years while also putting a new AI platform front and center.

    As part of a major AI overhaul, Publicis has debuted CoreAI, which will be a new “intelligent system” for the Parisian giant and provide new AI capabilities across the entire company. Of the planned €100 million spend for 2024, 50% will be directed toward people — including training and recruitment — while the other half will be invested in technology including licenses, software and cloud infrastructure. 

    The AI updates, announced today, have already boded well. Publicis Groupe’s stock price closed today at a record high of €92 per share, up from €88.76 a day earlier. The company, which will report its annual results next month, also noted overall organic growth in 2023 was 6.3%, up from previous guidance range of 5.5% and 6% shared in October. (The Parisian giant’s stock price has increased 55% since the beginning of 2023.)

    Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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