Wednesday, February 28, 2024

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    CourtAvenue’s new generative AI platform, Genjo, set to launch with Kia, e-commerce clients

    Publicis Groupe may have snagged the headlines yesterday with its massive investment into AI, but it’s far from the only agency that’s putting together an AI-driven platform to help clients unlock new value.

    Digiday has learned that independent agency group CourtAvenue — which has invested in social media shops, e-commerce and other burgeoning areas of marketing — has quietly assembled a generative AI-driven platform it has dubbed Genjo (soft G).

    A mashup of the phrase “generative journey,” Genjo is the result of CourtAvenue seeking client input as to what they are looking for, then assembling the pieces and expertise to execute on those goals — it attempts to take all the lanes that generative AI travels today and coordinates them to generate even more knowledge, creativity and power. Kenny Tomlin, CourtAvenue’s co-founder and partner, describes it as sort of what Salesforce did for using the cloud for marketing, Genjo does for generative AI.

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