Wednesday, February 28, 2024

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    Confessions of a media buyer on ‘shake up of rep support’ as platform spend asks get ‘aggressive’

    Ad buyers relationships with platform reps are often tenuous – and dependent on how much ad buyers are spending on the platform. That’s even more clear this year. 

    For the latest edition of our Confessions series, in which we trade anonymity for candor, we hear from a seasoned media buyer who says that the platforms are looking for more predictability when it comes to ad spending this quarter and that support from platforms reps correlates with how much brands said they expect to spend. 

    This conversation has been lightly edited and condensed for clarity. 

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