Wednesday, February 28, 2024

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    The Recording Academy and IBM are bringing generative AI to the 2024 Grammys

    During the 2024 Grammy Awards, one name aims to strike a different kind of chord: Watson.

    On what’s known as “Music’s Biggest Night,” The Recording Academy and IBM will use generative AI to create content for Grammy Awards social channels and give music fans a way to make their own AI-generated content, the companies told Digiday.

    The new “AI Stories with IBM Watsonx” tool will create text, images, animations and videos based on a variety of sources and real-time news before and during the awards. Along with Recording Academy’s editorial team using AI Stories, fans will also be able to create their own AI content with a widget on the same Grammys website. The website will also provide a livestream of the Feb. 4 awards and other day-of coverage.

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