Wednesday, February 28, 2024
More

    Latest Posts

    The Recording Academy and IBM are bringing generative AI to the 2024 Grammys

    During the 2024 Grammy Awards, one name aims to strike a different kind of chord: Watson.

    On what’s known as “Music’s Biggest Night,” The Recording Academy and IBM will use generative AI to create content for Grammy Awards social channels and give music fans a way to make their own AI-generated content, the companies told Digiday.

    The new “AI Stories with IBM Watsonx” tool will create text, images, animations and videos based on a variety of sources and real-time news before and during the awards. Along with Recording Academy’s editorial team using AI Stories, fans will also be able to create their own AI content with a widget on the same Grammys website. The website will also provide a livestream of the Feb. 4 awards and other day-of coverage.

    Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

    Latest Posts

    Don't Miss

    Stay in touch

    To be updated with all the latest news, offers and special announcements.