Wednesday, February 28, 2024

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    Research Briefing: Gen Z gets breaking news first through social media like TikTok

    Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.

    In this week’s Digiday+ Research Briefing, we examine how Gen Z consumes the news, how agencies expect revenues and ad spending to rebound in 2024, and how advertisers are sticking with X at least through the Super Bowl, as seen in recent data from Digiday+ Research.

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