Tuesday, March 5, 2024

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    How agencies are transforming their approach to DCO in 2024

    Sponsored by Clinch

    As agencies prioritize personalized ad experiences, they are increasingly turning to dynamic creative to deliver tailored messages to audiences. Dynamic creative optimization (DCO) automates this process, allowing agencies to adapt ads in real time based on user behavior, preferences and other factors. 

    In a recent Digiday and Clinch survey of more than 120 agencies, 99% of respondents said that DCO is a significant factor in their efforts, including 45% who agreed that DCO is “very significant.”

    Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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