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    BIG4 expands ‘GO BIG’ platform via Pangea with top tips for an authentic Aussie holiday park experience

    Australian holiday park network, BIG4 Holiday Parks, has expanded its GO BIG brand platform through an extension launched via Pangea creative agency.

    The campaign featuring the BIG4 Park Ranger and a collection of Top Tips videos, centred on the  often-overlooked yet distinctly Australian behaviours and traditions associated with the holiday park experience.

    Tash Prendergast, head of marketing at BIG4, said, “We launched our GO BIG campaign with a focus on the pre-stay excitement that comes with booking a BIG4 holiday. The natural next step was to continue that GO BIG feeling beyond the booking moment. So we took the opportunity to shine a light on the unbeatable BIG4 in-park experience that so many Aussies know and love.”

    Creative director at Pangea, Tommy McCubbin, added, “When the team wanted to extend the GO BIG platform, we worked with Park Owners to bring real stories from real Aussie holidaymakers to life. The outcome was a series of tips which practically wrote themselves, because they’re based on stories we can all relate to.”

    The videos are complemented by an in-park treasure hunt challenging guests to locate all 10 Top Tips displayed on plaques throughout branded BIG4 parks this summer. Participants who find all 10 stand a chance to win various BIG4 prizes.

    Prendergast added, “These videos are so much fun and hit all the right notes in our humble and human, cheeky and cheerful tone of voice.

     “But what makes this one truly special is that the campaign extension also lives and breathes as part of the holiday experience for thousands of guests staying in BIG4 Holiday Parks around the country this summer.”

    The series of videos are currently airing on BVOD, YouTube, social media, and throughout the summer season.

    See also: BIG4 Holiday Parks appoint Untangld and Pangea as strategy and creative partners

    The post BIG4 expands ‘GO BIG’ platform via Pangea with top tips for an authentic Aussie holiday park experience appeared first on Mediaweek.

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