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    Sparro is acquired by British agency Brainlabs

    Sparro, the independent digital media agency co-founded by brothers Morris and Cameron Bryant, has been acquired by British digital marketing agency Brainlabs.

    The acquisition includes Jack Nimble, its social-first content and creative agency, which has been part of Sparro since November 2021.

    Brainlabs Global CEO Daniel Gilbert was pleased to welcome Sparro into the fold as part of the British agency. He applauded the Bryant brothers for building the successful business, which handles AUD$200m of annual media spend for clients including Estée Lauder Companies, Catch, Temple & Webster, Petbarn, Webjet and Destination NSW.

    Gilbert said the acquisition of Sparro marks a new era for media agencies in the Australian market.

    “Like us, Sparro is fiercely independent and laser-focused on High-Performance media solutions, consistently delivering top and bottom-line gains for their clients. Our combined power of the smartest minds and tech and data-driven methodology is truly unbeatable.”

    Cameron Bryant noted that other independent agencies have been scaling to levels of staff, service, and capabilities where Sparro have been able to challenge the traditional holding groups.

    Bryant said that brands are seeking proactive, smart, hands-on marketing partners and want them to be operating to business-level objectives and not just digital KPIs.

    “This acquisition plays perfectly into that. It extends Brainlabs’ significant international presence to further strengthen its appeal to global advertisers, and it enables us to offer clients international coverage, not to mention the incredible career opportunities for our people.
    “We already know we’re the market leader in performance, and together, we can provide greater depth, services and technology that sets us even further apart,” he added.
    Like Brainlabs, Sparro offers tech and data-driven strategies around marketing automation, conversion optimisation, search engine optimisation and programmatic media. Both companies also offer the full remit of digital marketing services from Search and Social through to Programmatic and Creative.

    Top image left to right: Morris Bryant, Cameron Bryant, Daniel Gilbert, Stephen Allan

    The post Sparro is acquired by British agency Brainlabs appeared first on Mediaweek.

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