Wednesday, February 28, 2024

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    Google expands ‘conversational’ generative AI tools for advertisers powered by Gemini

    Google is expanding use of its powerful new Gemini AI model to let more search advertisers create campaigns with a single URL.

    The search giant yesterday said its “conversational” generative AI tools are now available for beta access to advertisers in the U.S. and U.K. before global access arrives for English-language advertisers in coming weeks.  

    The new tool, first announced last year, lets advertisers give Google the URL for a website landing page, which is used to create an AI-generated search campaign with relevant ad content, including copy, images and keywords. Google’s chatbot can then converse with advertisers about campaign goals, target audiences and ideas for more ad content. The AI-generated ads still subject to final human approval from the advertiser before a campaign goes live.

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