Wednesday, February 28, 2024

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    Future of TV Briefing: Why streaming ad formats are due for an update

    This week’s Future of TV Briefing looks at the appetite among ad buyers for streaming ad formats to expand beyond the traditional TV-style interstitials.

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    • Netflix’s Q4 2023 earnings report
    • Netflix goes off the top rope, Twitch exits publisher deals and more


    For as new as the streaming ad market is, its primary ad product is pretty old. 

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