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    ‘There is movement now’: Advertisers cautiously step into Google’s Chrome’s cookieless era with the Privacy Sandbox

    Marketers are lining up at Google’s Privacy Sandbox like kids at a mandatory broccoli buffet.

    Fail to act, and they risk losing their edge in competitiveness, compliance and effectiveness now that Google’s crackdown on third-party cookies in Chrome is underway. But diving into this sandbox means they’re in for a wild ride, with more questions than answers along the way. 

    For many performance advertisers, this is an uncomfortable new reality. Brand advertisers, on the other hand, find themselves at a crossroads. The Sandbox doesn’t just limit their reach across websites; it also hampers their ability to prevent ad fatigue among those who visit.

    Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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