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    How podcast networks are testing AI tools for faster translation, ad sales

    It seems it’s not just big digital publishers like BuzzFeed and BDG looking to generative artificial intelligence tools as ways to streamline their sales process.

    Podcast networks, like Acast, iHeartMedia and Spotify, are also testing these tools to increase their outreach to prospective clients, expand the range of shows that fit a buyer’s brief and translate shows into different languages.

    For translation

    iHeartMedia is testing a range of generative AI tools to translate some of its podcast show archive into different languages to reach listeners in international markets, said Conal Byrne, CEO of the iHeartMedia Digital Audio Group. iHeartMedia declined to share which AI companies they were using to test the translations. The technology will be used to transcribe, translate and then voice the translations. An iHeartMedia spokesperson said the company is working with podcast producers to test the quality of the translations in both AI-generated voices and the original hosts’ voices.

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