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    Specsavers debuts ‘Should’ve Gone to Specsavers’ ad contest winner at Flickerfest

    Eyewear and care brand Specsavers has joined forces with short film festival, Flickerfest, to present their latest “Should’ve Gone to Specsavers,” campaign. The ad was created as part of Specsavers’ partnership with Flickerfest short film festival, which involved a national competition to uncover and support an up-and-coming filmmaker to create their very own “Should’ve gone to Specsavers” ad.

    Jesse Vogelaar, a Melbourne-based creative and award-winning comedy short filmmaker was chosen as the winner from 135 applicants for his idea that takes on the perceived absurdity of a suburban house auction.

    The premier of the 30 second ad, “Auction Day,’” took place on the opening night of the 33rd Flickerfest 2024 Short Film Festival in Bondi. 

    Vogelaar was supported by the Specsavers marketing team and creative agency Sunday Gravy to shoot the ad in Melbourne, Australia.

    Said Vogelaar, ““The famous ‘Should’ve gone to Specsavers’ line was a great framework for coming up with my own concept and the folks at Specsavers were really supportive in bringing it to life.

    “As someone who’s shortsighted, there’s been a few times that I’ve run into a case of mistaken identity – so it was a lot of fun to write this idea and set it within the theatre of an auction. I hope audiences get a laugh out of it like the other “Should’ve” ads that have come before it.”

    Shaun Briggs, Specsavers director of marketing planning for Australia and New Zealand (ANZ), remarked, “For over 15 years, we’ve seen audiences continue to love our ‘Should’ve Gone to Specsavers’ ads. We were so excited to give Jesse the platform to put his own creative spin on a beloved campaign.”

    We are delighted with the final product and excited to see the ad come to life on the big screen at Flickerfest. The Should’ve messaging continues to inspire audiences to be as excited about eye health as we are, and Jesse’s concept showcases this in a fresh new way.”

    The Auction will play from the 19th to the 28th January at the Flickerfest festival before appearing in 45 other venues around the country as part of the Flickerfest national tour from February to October, 2024. It is currently being rolled out nationally across BVOD, SVOD, YouTube and Cinema.

    See also: TBWA\Melbourne named as the new creative agency for Specsavers

    Credits:
    Director: Jesse Vogelaar
    Producer: Cinnamon Darvall
    Production Company: Guilty 
    Creative Agency: Sunday Gravy
    Media Agency: Initiative 

    Specsavers
    Jane Hoban, trading director ANZ
    Shaun Briggs, director of marketing planning ANZ
    Goran Majstorovic, head of brand creative ANZ
    Anri McHugh, head of brand planning & PR ANZ
    Emma Kershaw, brand marketing communications manager, planning and PR ANZ
    Joanne Dixon, senior marketing manager, brand creative ANZ
    Hannah Parkes, marketing executive, brand creative ANZ

    The post Specsavers debuts ‘Should’ve Gone to Specsavers’ ad contest winner at Flickerfest appeared first on Mediaweek.

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