Monday, March 4, 2024

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    Sanofi eyes less carbon, more impact from ads 

    Sanofi is playing eco-detective to sniff out just how green its advertising really is.

    And no, this doesn’t sound like the usual corporate green spiel; the pharmaceutical giant appears to be actually strapping in for the heavy lifting in cutting emissions. 

    Prasad Sridhar, Sanofi’s head of media, spells it out: marketers there are doing more than just adding up the carbon emissions of its advertising, it’s setting sights on actively reducing them too, he said.

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