Tuesday, February 27, 2024

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    Lenovo’s CMO on marketing its AI-powered technologies in a new and crowded market

    With so many AI-enabled devices arriving on the market this year, what will it take to stand out?

    Last week, hundreds of companies showcased their wares in Las Vegas at the 2024 Consumer Electronics Show (CES). Tech giants and startups alike debuted an array of new laptops, smartphones, TVs and other devices powered by generative AI.

    One of the major brands with a presence was Lenovo, which debuted dozens of new devices with AI features including for creativity, gaming and productivity.

    Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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