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    News Corp Australia inspires Aussies to move with Health of the Nation campaign

    On Sunday, News Corp Australia will launch a national campaign to inspire Australians to get up and get moving. The Health of the Nation campaign comes as Australia works to avoid an oncoming health crisis.

    Health of the Nation will run for 16-weeks across the company’s state mastheads and healthofthenation.com.au, and will include content from Body+Soul.

    The campaign is presented nationally in partnership with Woolworths. The campaign is also supported by The a2 Milk Company and sport retailer rebel.

    See Also: Woolworths crowned Australia’s biggest brand, as Qantas takes a big reputation hit

    Statistics for the Health of the Nation campaign come from a survey of more than 3000 Australians, commissioned for the campaign. It shows that 80 per cent of Australians concede they need to be more active, six out of 10 Australians believe they are overweight, and 40 per cent are ‘junk food junkies’.

    The study also found only 50 per cent of parents play outside with their children for 1-3 hours each week.

    News Corp Australia national executive editor Peter Blunden said: “No issue is bigger than health, and our mission is to help our millions of readers have their healthiest year yet.

    “We’re committed to the most authoritative, engaging health advice across all platforms, from nutrition, wellness, mental health, weight loss and fitness guides to our national Health Survey and a new free Health Club for all Australians run by leading trainer Sam Wood.

    “Our goal is to motivate readers into action and help them feel stronger and live healthier.”

    Health of the Nation ambassador, Sam Wood, was invited by Body+Soul to create his eight-week ‘Health of the Nation’ Health Club, which will start on February 5.  Readers can sign up free and gain access to at-home workouts, meal plans and motivation.

    News Corp Australia editorial director – premium food, health and travel Kerrie McCallum said: “Health of the Nation has been an inspiring project to work on as we garner a real-time view of how healthy Australians really are.

    “Based on the outcomes and needs determined from our national Health of the Nation survey, our News Health Network of brands has come together to inform and advocate for every Australian to live a healthier life.

    “We see Body+Soul as the ultimate health companion for the long haul, where we’ll be curating an extensive content guide over 16-weeks to help Australians along the journey, bridging the gap between every stage and encouraging our audience to achieve their health and wellbeing goals.”

    The Health of the Nation campaign launches this Sunday at healthofthenation.com.au and across The Sunday Telegraph (NSW), Sunday Herald Sun (VIC), The Sunday Mail (QLD) and Sunday Mail (SA). Coverage, including dedicated content from Body+Soul, will continue until April.

    The post News Corp Australia inspires Aussies to move with Health of the Nation campaign appeared first on Mediaweek.

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