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    What industry experts at LiveRamp predict 2024 has in store for marketers

    Sponsored by LiveRamp

    From policy changes to the cookie’s demise, the advertising industry is already transforming just a few weeks into 2024. 

    While the industry ramps up its privacy focus and strategies for signal loss, enterprises are delivering impressive innovation with data; brands are finding creative ways to use AI and verticals beyond retail are harnessing the power of media networks to expand and monetize their first-party data. 

    Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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