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    “Loch Mess Monster” stars in latest 303 MullenLowe ad for Budget Direct

    303 MullenLowe, part of Australia and New Zealand-based marketing services group, Attivo, has launched the second instalment of its latest series for Budget Direct. Titled “Loch Mess Monster,” the ad tells the story of a pool cleaner coming to life and wreaking havoc, with longstanding insurance sleuths Sarge, Jacs and Chief once again coming to the rescue.  

    The ad follow’s Budget Direct’s September work “Rise of the Machines,” which starred malicious e-bikes and e-scooters turning on an unsuspecting motorist. 

    303 MullenLowe group business director Ben Glasson commented on the decade long partnership between the agency and Budget Direct, saying how it’s been “six years since we introduced Sarge and the ‘Insurance Solved’ platform to Australia.

    “We’re proud of the ever-increasing brand recognition the campaign contributes to, not to mention the engagement each new instalment generates.”

    The campaign will run on TV, cinema, online, radio and out of home nationally.

    See also: 303 MullenLowe Perth welcomes Matt Oakley as chief strategy officer

    Campaign Credits

    Budget Direct  
    Chief growth officer, growth ops – Jonathan Kerr
    General manager, marketing and communications, growth ops – Warren Marsh
    Senior marketing manager, marketing, media and acquisition, growth ops – Katie Lansdale

    303 MullenLowe

    Chief creative officer – Bart Pawlak
    Creative director – Adam Whitehead
    Associate creative director – Nick Sellars
    Associate creative director – Katie Moore
    Managing director – Joanna Gray
    Group business director – Ben Glasson
    Chief strategy officer – Jody Elston
    Executive broadcast producer – Rachel Devine

    Production Partners

    Production company – Good Oil Films
    Director – Hamish Rothwell
    Director of photography – Crighton Bone
    Executive producer – Sam Long
    Producer – Catherine Warner
    Editor – Lucas Baynes
    Post production – Blockhead VFX
    Visau FX supervisor – Nigel Mortimer
    Visual FX producer – Charlotte Plowman
    Music and sound company – Sonar Music
    Original composition – Matteo Zingales
    Producer – Haylee Poppi
    Sound designer – Timothy Bridge
    Stills photographer – Matt Baker, LOUIS & CO  

    See also: NZ’s Attivo Group acquires US agencies Deutsch New York and Hill Holiday

    The post “Loch Mess Monster” stars in latest 303 MullenLowe ad for Budget Direct appeared first on Mediaweek.

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