Tuesday, February 27, 2024

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    CES 2024 kicks off with the rapidly expanding impact of AI on media and marketing front and center

    It will surprise no one attending the 2024 Consumer Electronics Show that AI will be stealing the spotlight this week. But the bigger question will be where companies place their bets even after leaving Las Vegas.

    While CES 2024 will have dozens of sessions related to AI, there are also plenty of AI talks specifically about marketing, social media and entertainment. Even before CES officially begins tomorrow, today’s talks during the media preview include titles like “Virtual Humans:?Hollywood?CGI to Generative AI Video & Chatbots” and “Monetizing Immersive Hollywood = Real-time AI + Advertising + Metaverse.” 

    CES 2024 will also include AI policy discussions with speakers from various parts of the U.S. government. Along with a bi-partisan panel about emerging tech policy — featuring U.S. Senators Ben Ray Lujan, Jacky Rosen, and Cynthia Lummis — other conversations feature representatives from the Federal Trade Commission, U.S. Dept. of Commerce, the National Security Council, and U.S. Treasury Department. 

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