Wednesday, February 28, 2024

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    Why Gillette is bullish on gaming in 2024

    For many brands, gaming is still an experimental marketing channel — but Gillette is all-in on the sector going into the new year. 

    Gillette is in the midst of a push into the gaming community, in large part via a marketing campaign the shaving brand has dubbed “Hit Reset with Gillette.” The campaign includes collaborations with a network of gaming streamers and influencers, a sponsorship of Twitch’s Twitch Rivals content series and a partnership with November’s Esports Awards.

    “It was a fantastic partnership all in all, and I’m really looking forward to growing it in 2024, as they are doing more and more in the gaming space,” said Esports Awards head of brand engagement Lee Cramp.

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