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    The definitive Digiday guide to what’s in and out for advertising in 2024

    From an unstable economy that shifted how budgets were allocated to the continuous turmoil at platforms that drove how users use them — and how brands shift dollars either away or toward them, the year is set up for even more movement.

    For a look at how 2023 shook out, and the trends we’re expecting for 2024, see below.

    The definitive Digiday guide to what’s in and out for advertising in 2024

    Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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