Tuesday, March 5, 2024

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    ‘More volatile now’: Digiday editors share top takeaways from 2023

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    This year was another one for the advertising and media history books, but not for the ways that marketers and media execs hoped for at the start of 2023

    Brands’ advertising budgets never quite found their footing and the competition for ad revenue only got steeper. On top of that, the platforms are no longer reliable places to drive traffic or revenue but competing with their scale is a losing game. Plus generative AI is quickly finding its way into virtually every facet of the industry — for worse or better.

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