Time today has announced the newly created role of chief events officer, in a move that’s emblematic of the media industry’s fervor towards events revenue heading into 2024.
Dan Macsai, Time’s executive editor and vp of events, was promoted to the C-suite after the media company experienced a 70% year over year increase in U.S. events revenue in 2023 and a 14% increase year over year in international events revenue, according to Time CEO Jessica Sibley. She declined to share hard revenue figures, but a company spokesperson said that the events business represented eight-figures in revenue this year.
Time hosted 27 events in 2023, up from 10 in 2022, and next year there are currently 33 events scheduled, including a new one tied to the soon-to-be launched Time Health franchise. The events team under Macsai grew substantially as well in 2023, starting with 5 employees at the top of the year and ending 2023 with 13, with roles ranging from design, sales, customer success, programming and audience development.