Tuesday, March 5, 2024

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    Time appoints its first chief events officer as publishers double down on events in 2024 

    Time today has announced the newly created role of chief events officer, in a move that’s emblematic of the media industry’s fervor towards events revenue heading into 2024. 

    Dan Macsai, Time’s executive editor and vp of events, was promoted to the C-suite after the media company experienced a 70% year over year increase in U.S. events revenue in 2023 and a 14% increase year over year in international events revenue, according to Time CEO Jessica Sibley. She declined to share hard revenue figures, but a company spokesperson said that the events business represented eight-figures in revenue this year. 

    Time hosted 27 events in 2023, up from 10 in 2022, and next year there are currently 33 events scheduled, including a new one tied to the soon-to-be launched Time Health franchise. The events team under Macsai grew substantially as well in 2023, starting with 5 employees at the top of the year and ending 2023 with 13, with roles ranging from design, sales, customer success, programming and audience development.

    Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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