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    Adelaide Radio Ratings 2023, Survey 8: All stations keep positions as Triple M finishes 2023 at #1

    Adelaide Radio Ratings, GfK Survey 8
    Survey Period: Sun Sept 24 to Sat Dec 2

    UP: NOVA 91.9 +0.8
    DOWN: FIVEaa -0.7

    5MMM 14.4% (14.9%)
    Cume: 319,000 (-2,000)
    2022 results: Best/worst
    Best 10+ 10.2% (7.6%)
    Best Breakfast 11.3% (8.9%)

    Adelaide’s Triple M station has stayed in the first position to close out 2023, with a 14.4% share.

    The breakfast team of Roo, Ditts, and Loz dropped by 0.6 points, coming to a total of 16.3%, placing first among the commercial networks.

    Among the 18-24 demographic, 5MMM rose by 4 points for an 18.4% share and stayed in the second position for that demo. 

    Mix 102.3 11.9% (11.8%)
    Cume: 357,000 (-2,000)
    2022 results: Best/worst
    Best 10+ 11.8% (10.6%)
    Best Breakfast 9.9% (6.9%)

    Mix 102.3 maintains the second spot in Adelaide, rising 0.1 points to take an 11.9% share. 

    The Ali Clarke Breakfast Show rose by 0.4 points for a 10.1% share. The station’s strongest time slot in this survey is still the afternoon slot, with a 13.8% share.

    See Also: “We want to be the best”: What 2023 holds for the Ali Clarke Breakfast Show

    The station increased by 0.9 points in the 55-64 demo. Mix 102.3 saw a 3.6-point decrease in the 10-17 demo. 

    Nova 91.9 10.1% (9.3%) 
    Cume: 345,000 (+7,000)
    2022 results: Best/worst
    Best 10+ 11.8% (9.2%)
    Best Breakfast 12.3% (8.8%)

    Nova started 2023 in the second spot on the Adelaide Radio Ratings but has maintained its position in third in this survey to close out the year. 

    The network’s biggest rise in the dayparts was in the Evening slot with 2.5 points for a 11.2% share.

    See Also: Bringing the laughs on air and off air with Adelaide’s Jodie & Hayesy

    Ricki Lee, Tim & Joel in Adelaide’s drive spot has dropped 0.2 points with a 11.9% share.

    Nova still continues to dominate in the 18-24 demos, despite dropping 3.8 points for a 19.7% share and has risen 1.2 points in 40-54 for a 9.8% share.

    SAFM 9.2% (8.7%)
    Cume: 315,000 (+15,000)
    2022 results: Best/worst
    Best 10+ 10.2% (8.5%)
    Best Breakfast 9.0% (7.1%)

    SAFM has increased by 0.5 points for a share of 9.2%. 

    In November 2022, Mark ‘Soda’ Soderstrom made 107.1 SAFM Breakfast his new home alongside Rebecca ‘Bec’ Morse. In this survey, the breakfast slot remained stagnant for a continued 8.5% share.

    Carrie Bickmore and Tommy Little’s national drive show decreased by 0.5 points, dropping to third in the Adelaide market. 

    SAFM has decreased in the 25-39 demographic by 0.6 points for 15.7%.

    Cruise 1323 8.3% (8.7%)
    Cume: 209,000 (-6,000)
    2022 results: Best/worst
    Best 10+ 11.3% (8.7%)
    Best Breakfast 9.0% (6.9%)

    Cruise 1323 finishes 2023 in the fifth position in the Adelaide market, dropping by 0.4 points for an 8.3% share. 

    Mark Elliston’s drive has risen 0.5 points for a share of 5.8%. The station came in third in the 55-64 demographic with a 12.7% share and increased by 1 point in the 40-54 demo.

    FIVEaa 7.5% (8.2%)
    Cume: 137,000 (-12,000)
    2022 results: Best/worst
    Best 10+ 11.1% (8.0%)
    Best Breakfast 16.5% (10.1%)

    FIVEaa has recorded a decrease of 0.7 points and a total share of 7.5%.

    In the breakfast slot, David and Will have risen 0.5 points for a total share of 11.4%. The network’s breakfast program has stayed in second place in the Adelaide market. In drive, Rowey and Timmy G have a 0.8 point decrease, their total share now being 7.9%.

    The station is now second in the 65+ demo with 14.9%, dropping 2.2 points. 

    The post Adelaide Radio Ratings 2023, Survey 8: All stations keep positions as Triple M finishes 2023 at #1 appeared first on Mediaweek.

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