Tuesday, February 27, 2024

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    Stagwell Marketing Cloud appoints Elspeth Rollert as first CEO

    As Stagwell’s Marketing Cloud division continues to expand its offerings and revenue, the unit realized it needed a full-time leader. And this week it appointed its first chief executive, Elspeth Rollert, Digiday has learned.

    This comes as the network of agencies has invested millions in innovation and technological developments, from augmented reality and generative AI to acquisitions. The investment may be starting to pay dividends: The unit for the first time reported its financial results in Stagwell’s Q3 earnings, showing that revenue increased 7% and net revenue increased 20%.

    Rollert, who has a marketing background that includes being CMO of SMC since February 2022, previously served as the global head of partnership marketing at Uber and held other roles at Microsoft and IBM. Rollert told Digiday about how innovation is a driver of culture at Stagwell — and how the company is trying to establish itself in AI with domain expertise across its network.

    Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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