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    From Gemini to GROK, new names for generative AI share the spotlight

    Rapid developments in artificial intelligence have led to a lot of new AI brand names. From dusty to droll to deft, some follow well trodden paths of past tech trends. Others might make complexities of AI easier for humans to process.

    On Wednesday, Google added another AI name to the already crowded field: Gemini. The new AI model — which will power a range of Google products — also caps a year full of new AI startups, products and entire platforms with noteworthy or unusual names. Without explaining where the name came from, Google CEO Sundar Pichai posted a video about Gemini and quipped on X about “seeing some qs on what Gemini *is* (beyond the zodiac sign).”

    Since ChatGPT became a breakout hit, names of numerous AI companies and products have entered the cultural vernacular from startups and giants alike. In addition to ChatGPT, the new wave of chatbots — including Google’s Bard, Anthropic’s Claude, Inflection’s Pi, Quora’s Poe and Amazon’s Q — have cultivated curiosity around how humans interact with AI. At Microsoft, a whole brand has been built around its AI assistant Copilot, which celebrated its one-year anniversary this week not long after bringing Bing Chat under the rebranded Copilot umbrella. Meanwhile, creatives in various fields have experienced the power of new AI tools for generating text, photos and video through platforms like Adobe Firefly and Canva’s Magic Studio, as well as from startups like Jasper, Midjourney and Runway.

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