Thinkerbell has been appointed Pringles’ local content and earned agency. The collaboration debuts with the launch of “Shoot From The Chip,” a digital platform developed in partnership with the Sydney Kings, aimed at enhancing the basketball fan experience.
Shoot From The Chip allows fans to engage in an interactive game during Sydney Kings’ home games this season. Participants can utilise their basketball knowledge to predict and potentially win prizes based on real-time, in-game action.
Complementing this initiative is an online trick shot video featuring Kings players, including Pringles’ ambassador Kouat Noi and Mr. P.
Dan Bitti, head of Pringles and Salty Snacks ANZ, described the company’s search for a creative partner to connect with consumers through culture, emphasising Pringles’ desire to be closely associated with “snacking and watching sport.”
Bitti expressed, “Shoot from the Chip is just the first step in how we start to engage in a fun way and who better than with Thinkerbell and the Sydney Kings to help bring this to life for the fans, whilst they are ‘popping’ open a can of Pringles and cheering on the Kings.”
Phillippa Netolicky, general manager at Thinkerbell North, highlighted the alignment of Thinkerbell’s partnership with Pringles and their vision of creating “Measured Magic.”
Netolicky said Shoot From The Chip, “allows Pringles to pop up in unexpected places and engage with a new army of Australia’s basketball fans.”
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