Tuesday, March 5, 2024

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    Why the first Grand Theft Auto 6 trailer might be gaming’s biggest marketing moment of 2023

    Rockstar Games published the first official trailer for the hotly anticipated “Grand Theft Auto 6” on Dec. 5 — and immediately sparked a frenzy of excitement within the online gaming community.

    It’s been over a decade since the most recent entry in the wildly popular “Grand Theft Auto” series came out in September 2013, meaning anticipation for “GTA 6” has been building for years. Rockstar titled yesterday’s trailer as “Trailer 1,” making it clear that the company is poised to launch a massive marketing campaign in the lead-up to the game’s 2025 release. (Rockstar representatives did not respond to requests for comment prior to the publication of this article.)

    Here’s why the release of the first “GTA 6” trailer was arguably the gaming industry’s splashiest marketing moment of the year — just in time for 2024.

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