Tuesday, March 5, 2024

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    Why the Detroit Lions chose direct-to-consumer distribution to diversify its advertising revenue

    Pre-season games have traditionally offered NFL teams chances to generate additional ad revenue via commercials and brand partnerships. However, recent adjustments to the NFL schedule have led to a reduction in the number of pre-season games to three games per team, consequently limiting the inventory available for teams to capitalize on monetization opportunities.

    To address this issue, the Detroit Lions have taken a proactive approach by introducing an additional channel for its local NFL broadcast. This move aims to expand advertising opportunities, utilize direct-to-consumer distribution, and forge stronger connections with local fans, to ultimately boost pre-season viewership.

    The Detroit Lions signed interactive video company Kiswe, who also did DTC streaming for the Phoenix Suns and Utah Jazz basketball teams. Together, the two parties developed Altcast for the Detroit Lions’s website and NFL app, utilizing Kiswe’s cloud production platform to coordinate with the crew remotely and add in the on air talent from their various locations. Altcast was introduced for free for fans to use starting with the Detroit Lions’ pre-season games back in August.

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