Tuesday, March 5, 2024

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    Why AI, revenue diversification and ad spend are the defining 2024 trends for media companies

    Will Barker, manager, strategic customer success, BlueConic

    The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global pandemic. 
    To ensure 2024 is a fruitful year, media companies and publishers should look out for the major trends likely to dominate the industry and how first-party data will come into play. Between the rise of AI, the lack of subscription growth and a challenging market, publishers and media companies are focusing on engaging their readers for continued loyalty, diversifying offerings, reaching younger generations and using AI to all its advantages.  

    The rise of AI is pushing publishers to focus on direct reader engagement

    Research shows declining website traffic has been a critical challenge for publishers in 2023 with almost 50% citing it as a significant concern. As if that wasn’t enough, the advent of generative AI technologies like ChatGPT is creating a new paradigm where users can directly ask AI models questions and receive answers without sifting through a list of search results. This further compounds the issue for publishers heavily relying on SEO traffic to their websites. 

    Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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