Monday, February 26, 2024

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    Prime Video lands exclusive broadcast rights for ICC Cricket

    The International Cricket Council (ICC) and Prime Video have announced a four-year deal to provide exclusive live broadcast rights in Australia for ICC cricket, making matches available on Prime Video Australia. The deal includes streaming rights in Australia for 448 live games from 2024 to 2027, and does not include an attached free-to-air partner.

    The partnership will see Prime Video Australia exclusively stream all men’s and women’s events, including the Men’s and Women’s Cricket World Cups, T20 World Cups, Champions Trophy, U19s and the World Test Championship Final.

    The new partnership begins in January 2024, and will provide broadcasts at no extra cost to a Prime membership.

    Prime members will be able to watch all live ICC matches anywhere and anytime on their Prime Video app for smart TVs, mobile devices, Fire TV, Fire TV stick, Fire tablets, Apple TV and stream online. In the Prime Video app, Prime members can download matches on their mobile devices and tablets and watch anywhere offline at no additional cost.

    Head of Prime Video Australia and New Zealand, Hushidar Kharas said: “Prime Video has worked to create a single destination for audiences to find new movies, live sports, and their favorite TV shows. We are always looking for ways to deliver more value to our customers and live sports is consistently one of their top requests. We are thrilled to be able to offer our customers the live broadcast of the Cricket World Cup included in their Prime membership! The Cricket World Cup is one of the most viewed sporting events in the world; the recently concluded edition was watched by hundreds of millions of people! Over the next four years, Prime members in Australia will be able to watch their favourite cricket teams and players compete for the game’s biggest prize, on demand, on the device of their choice—exclusively on Prime Video.”

    ICC Chief Executive, Geoff Allardice said: “We are very excited to be entering a new four-year partnership with Prime Video for ICC cricket rights in Australia. The recently concluded Men’s Cricket World Cup has highlighted the interest and passion for ICC Events across the globe, and especially in Australia where cricket fans have enjoyed the recent success of their men’s and women’s teams. We look forward to working with Prime Video Australia to provide an innovative coverage of world class cricket to more fans in Australia.”

    The deal follows the ICC Men’s Cricket World Cup 2023 which culminated in Australia lifting the trophy. The Cricket World Cup set new records for in-stadium attendance and broadcast viewership, whilst becoming the most digitally engaged event to date.

    See Also: Kayo reports viewership and streaming numbers for 2023 ICC Men’s World Cup

    The post Prime Video lands exclusive broadcast rights for ICC Cricket appeared first on Mediaweek.

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