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    G Squared strengthens paid media and search offering with two senior appointments

    G Squared has welcomed two senior appointments to strengthen its paid media and search offerings further, following continued new business growth.

    Joining the digital consultancy is Steph Hasouros, who steps into the role of head of paid media, overseeing the paid media team and its growth. She will also manage all client strategies and work closely with the agency’s paid media consultants to drive strong results, improve skillsets, and broaden its paid media offering.

    Having previously worked at Mindshare and ReachLocal, Hasouros was most recently at an independent digital media advertising agency, Inc. Digital, where she was head of digital media. 

    Ishita Sehdev also joins G Squared as manager of the SEO consulting team. She was the former head of SEO at Reef Digital for more than six years and has also worked at Glasshat and Search Academy.

    She will ensure G Squared continues to drive improvements in organic search results for its clients and work alongside the agency’s content, link-building, and technical SEO specialists.

    The Sydney-based independent digital consultancy has enjoyed significant new business wins in the past year, adding over 20 new clients and adding 15 people to its team.

    George Photios, director, G Squared, said: “As we continue to enjoy new business growth, both Steph and Ishita will play a pivotal role in delivering real business outcomes for our clients across paid media and SEO. Both bring a wealth of experience and their strategic insights to further strengthen our capabilities.”
     
    G Squared integrates paid media, SEO and web to drive business results. Its team of more than 60 work with clients including Mirvac, Mitsubishi Electric, Mate, Bunnings and Specsavers.
     
    G Squared, founded in 2012 by George Photios and George Pappas, drives return on investment through bespoke integrated digital solutions backed by data and analytics.
     
    See also:
    G Squared welcomes Billy McLean and Kate Duffield to the consultancy
     

     
    Top image: Steph Hasouros and Ishita Sehdev

    The post G Squared strengthens paid media and search offering with two senior appointments appeared first on Mediaweek.

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