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    Media Buying Briefing: Why Brett Marchand doesn’t see Plus Company as a holding company

    Even with more than 20 agencies and 3,000 employees under its umbrella, Plus Company doesn’t position itself as the typical agency holding company.

    Established in 2021, Plus Company set out to create an “interagency” model with integrated services that differ from traditional holding companies. In 2022, the Canadian holding company acquired independent agency Mekanism as it began charting a path for its U.S. expansion with other leadership hires. Instead of gobbling up its competition, CEO Brett Marchand said the company believes in supporting agencies from the bottom up.

    This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

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