Monday, February 26, 2024

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    Advertising on X right now might not be all bad – for some

    Here’s a twist: Advertising on X might be lucrative for a certain type of marketer, provided they can overlook the deluge of hate speech, misinformation and violent content rampant on the platform. It’s a bargain bin for ad space at the cost of compromising principles.

    Thanks to Elon Musk’s battle with major advertisers, less of them are advertising on the platform. Less competition for ad inventory means lower prices, but at the cost of associating with a platform facing ethical challenges. This is why four advertisers who Digiday caught up with haven’t shied away from the platform, at least not yet.

    One U.K.-based advertiser, who wanted to remain anonymous said some of the brands they have been talking to recently have been discussing how they can play in those spaces (meaning X), where there is cheap inventory now.

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