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    Why sports leagues want advertisers to care about games outside finals and playoffs

    Even if a game isn’t make or break, sports leagues and brands want fans to be paying attention — and they’re hopeful new strategies will win over that fan base.

    The NFL’s Pro Bowl, set to take place on Feb. 4 and one week ahead of Super Bowl, has held a somewhat secondary status in the eyes of football fans, lacking the heightened significance of regular-season or playoff games.

    As a result, brands like Verizon — with its Pro Bowl sponsorship that started in 2015 — have introduced incentives to win over viewers.

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