Tuesday, March 5, 2024

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    Paramount ANZ partners with Adairs on PAW Patrol children’s range

    The Paramount ANZ Consumer Products Team have partnered with Adairs on a PAW Patrol children’s range ahead of the 2023 holiday season.

    The 12-piece range launched this week, and includes a selection of home décor for children’s rooms including a night light, sleeping bag, wall art, bedlinen and more.

    Rebecca Jenkins, senior director retail and new business, Paramount Consumer Products ANZ, said: “This partnership with Adairs is a wonderful extension of the PAW Patrol universe, allowing children to be surrounded by their favourite pups every day.

    “We can’t wait to see these beautiful items bring joy to kids all over Australia and New Zealand this holiday season.”

    Alex Liebelt, senior product manager, Adairs said: “We’re excited for our first ever collaboration with Paramount Consumer Products to introduce PAW Patrol to Adairs Kids.

    “Exclusively designed by our inhouse design team, the collection showcases beloved characters in hand-drawn illustrations with subtle pops of colour.

    “We’re offering a wide range in our beautiful quality to help complete a bedroom makeover or to offer those unique special, stand out pieces that both the parent and child will love.”

    With prices from AU$24.99 to $199.99, the new range includes:

    • PAW Patrol Pals Quilted Bedlinen
    • PAW Patrol Text Pillowcases
    • PAW Patrol Pals Sheet Set
    • PAW Patrol Basket
    • PAW Patrol Wall Art
    • PAW Patrol Ultra Soft Blanket
    • PAW Patrol Night Lights
    • PAW Patrol Soft Toys
    • PAW Patrol Flip Out Sofa
    • PAW Patrol Shaped Sleeping Bags
    • PAW Patrol Cushion
    • PAW Patrol Hooded Towel

    Produced by Spin Master Entertainment, the PAW Patrol franchise is available on Paramount+.

    The new Adairs PAW Patrol children’s range is available now in store and online via adairs.com.au.

    See Also: Why bringing Nickelodeon to FTA has been a good slime for Paramount

    The post Paramount ANZ partners with Adairs on PAW Patrol children’s range appeared first on Mediaweek.

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